Rabobank - Scent Machines
Scientific multisensory research by Senta Multisensory Concepting (NL) revealed all sensorial cues attached to this banking brand according to the customer group. In other words: what does the Rabobank brand sound like? How does Rabobank feel like? SmartNose complemented the sensorial design with a Signature Scent that is integrated in the brand book of the bank.
Rabobank's signature scent is a bouqet of: bergamot, Norwegian icewater, jasmin, figs, musk and sandalwood. Customized scent machines disperse this perfume in selected bank stores, resulting in a fresh natural ambient air with a classic egde to maximalize customer experience.