Rabobank Signature Scent spray

A signature scent is the most effective when it is integrated in multiple customer touchpoints. In case of Rabobank, not only selected bank stores have branded ambient air by SmartNose (dispersed with smell machines), but customers for example also receive the Rabobank signature scent as a luxurious scent spray for at home or for at the office. Repeated strategic sensorial stimulation is key.