SmartNose for Lenor
For the introduction of a detergent line in addition to the softener line of Lenor, SmartNose was asked to invent a new Point Of Sale scent application to increase the sales of the newly developed detergents. Approximately two months ago the scent application was ready to be installed and launched in 700 Albert Heijn supermarkets in The Netherlands.
In order to attract consumers to the shelf, a luxurious perfume bottle was designed for Lenor. Subsequently, 2100 perfume bottles were filled with scent granulate that contained the scent of either Floral Spring, Radiant Water Lilly or Sparkling Bloom. These are the three fragrances that Lenor incorporated in the detergents.