Mazda Motors Scented Direct Mail
This sheet fed offset scratch and sniff scent card features a fresh spring perfume of flowers and fresh cut grass. It was printed in 10 versions, according to the customer and geographic segmentation of Mazda. Every scent card was unique due to customer and dealer personalization. It was sent out as a scented direct mailing with PostNL. The ROI was factor 6.
This campaign was complemented with a car scent application which each customer discovered in their car after picking it up from the dealer.